Chief Executive Officer Lila MacDonald provided an update on the Fallbrook Chamber of Commerce activities.

Since the beginning of COVID-19 closures, the Fallbrook Chamber of Commerce has been actively supporting our local businesses. The Chamber’s staff has partnered with the North County Economic Development Council and other chambers to determine methods for legally and safety reopening. Fallbrook restaurants, shops and other organizations accessed the Chamber’s online seminars for resuming business.
The Chamber restaurants operate within the current COVID-19 regulations and have acquired outside seating. The Chamber worked with the San Diego Association of Governments( SANDAG) to create Friday and Saturday Nights in the Friendly Village where businesses operate in the street. Ms. MacDonald was pleased to hear our Rotary attended this non-event to enjoy dining al fresco and browsing the open shops. 
Local restaurants require more patrons to stay open, particularly in this time of COVID-19 restrictions. The Chamber ensures more dining clientele by scheduling lunch and dinner mobs. At a predetermined date and time, a mob of people converge on a restaurant and obtain meal.
Businesses worry about the current homeless situation, particularly in the Pico Promenade area. Land owners have been trying to resolve the issue. At the same time, the Chamber has been working the Sheriff's Hart Team. These deputies expand law enforcement systems and practices already in place by facilitating services to the homeless population. Rather than working with the homeless as a group, the HART team coordinates with the services required for each individual. 
What is next for the Chamber? The Chamber searches for local vendors to support Fallbrook Main Avenue Farmers Market. Our town hasn't had one since COVID-19 started.
Find information about the Fallbrook Chamber of Commerce at